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Do Companies Use Design Thinking?

UI/UX Design is unlike any other design area that requires deep immersion into the client's world. It is essential to fully understand your customers to create a user-friendly and highly practical product, which is the essence of design thinking.

Design thinking is a client-centered approach that allows businesses to create new ideas using human perspectives instead of historical data. Hand Printer was a recent client. They based their project on an important goal - to inspire people to conserve the environment. This helped them become a unique company with no counterparts across the globe. There are many other successful examples.

Design thinking can help clients solve problems and bring benefits to your business. This approach sounds easy in theory. But what about in real life? You might be wondering if design thinking can be applied efficiently in your business.

What is Design Thinking?

Design thinking is a method that solves creative and practical problems. Although it is heavily influenced by the processes and methods used by designers, you can still apply it to various fields, including engineering and architecture. Design thinking doesn't have to be specific to design.

Design thinking is very user-centric. It is a human-centric approach to design thinking, and this means that it focuses first on people. This is what any design thinking course from Great Learning in India will refer to as a solution-based approach for problem-solving.

The Four Principles of Design Thinking

     The human rule: No matter the context, Design is always social. Any social innovation will return us to our "human-centric view."

     The ambiguity rule: It is important to challenge your limits and see things from a different perspective to view things differently.

     The redesign is a rule of thumb: Every Design must be redesigned. Technology and social conditions may evolve, but basic human needs will not change, and these needs can be met or achieved by redesigning the way we do things.

     The tangibility rule: Designers can communicate ideas more effectively by making them tangible through prototypes.

Is Design thinking a way to support business strategies?

Companies operate in highly dynamic environments that change rapidly. These problems can be solved quickly and efficiently with design thinking. Design thinking allows companies to innovate solutions quickly through products and services. It allows customers to get closer to companies, understanding their needs better.

Design thinking begins with solution-oriented thinking. The human is the center of the process, and it seeks to understand human needs and problems. Creative prototyping is useful for finding solutions, allowing rapid feedback, and considering improvements in development work.

Design thinking reduces uncertainty and risk to create better customer experiences. Companies can use design thinking to create a culture of problem-solving.

This also helps them improve their products and services. Design thinking is a great method that all businesses use. Design thinking helps companies identify and solve problems. This is possible because the environment allows ideas to grow, and failure gives us experience. Sometimes, it may take several rounds of refinement to find the perfect solution or combine solutions.

What does Design thinking mean for brand strategy?

Design thinking is part of a larger discipline of design management that links Design and business, and it also allows you to look at Design from a wider business perspective.

     Operational Design includes designing graphics and designing materials, products, and user interfaces.

     Functional or tactical Design is the design process that includes coordinating between departments and at different stages of the design process.

     Strategic Design is a way to look at the Design from a strategic perspective. It links the company strategy to consumer needs. This includes building the company brand and reflecting it in its Design.

Starbucks [1] shows a company that uses Design to reflect its brand image. The company developed detailed guidelines for designers to keep the brand strategy intact.

Design thinking: How to make it work

Companies can still have a successful program of design thinking. Design thinking is useful to create cultural change or creative collaboration, and it's also great for disruptive and incremental innovation.

Businesses are unlikely to be able to do everything at once. There are many ways to implement design thinking, including centralized and distributed. Companies' goals will determine which direction they choose, and it's a pleasure to learn this part in the Stanford university design thinking course.

Is Design thinking right for every company?

It may not be possible to fit a company's culture if efficiency is the only thing they care about. Design thinking's messy, iterative nature of an organization that focuses on repeating the same process repeatedly.

However, there are other options to using it internally. Many consultancies use design thinking for problem-solving, and many design firms offer exceptional innovation services. Although it is not a "healing spell" for all organizations or every problem, design thinking can be a great asset when you use it the right way.

Businesses must use common sense and be clear about their goals, making realistic decisions to succeed. This is not a revolutionary or transformative idea, and unfortunately, this common sense is not always evident in the business world.


Design thinking is an excellent way to solve complex problems, which allows for discovering new ideas. You can use a business model canvas [2] to identify gaps in your corporate strategy, and design thinking is also useful to fill in the gaps with solutions or ideas. Design thinking and The Business Model Canvas can visualize the most important business model elements on one sheet of paper.

Besides that, a design strategy can help you identify the actions required to provide value to customers. This strategy will help you meet and exceed customer expectations. It helps customers understand the company better and strengthens their business.

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