Storytelling has changed severely in the past few years, especially in our visually-driven world. Brands are now opting to craft their digital presence with visual storylines that help them capture and engage the audience's attention.
While there's no proven formula to master the art of visual
storytelling in graphic design, having experts by your side can ease many
things. They'll help you appropriately use storytelling to craft excellent and
elevating messages.
Experts like Creato have been leveraging the power of visual
storytelling to help brands in London boost their online presence. Let's
analyse how visual storytelling helps brands through the lens of expert graphic designer services in London,
Creato.
Important Elements of Visual Storytelling for Graphic Design
Creating a visual storyline for your brand to meet your digital
presence goals isn't a one-way street. Different components and elements come
together to create exceptional results. These include:
Colour Theory
Colour
theory is extremely important when creating a
visual story for your brands in London. Different colours evoke different
emotions, setting the tone and mood. For example, blue is one of the most
popular choices for brand storytelling, as 33% of the top 100 brands use it.
Some of the leading brands in London using blue in their graphic designs
include IBM, Blue Inc., Blue Clothing Company, Dell, Cisco and more.
Symbols
Throughout history, different symbols have been used in visual
storytelling to convey meaning. Using symbols the right way is said to add
depth to the storytelling, opening the way for different interpretations. It is
advisable to use the symbols your brand relates to the most.
Visual Hierarchy
Visual hierarchy can only be created when the right elements and
colours are used. To attract customer attention, it is important to create a
visual storyboard in your brand's graphic design through colour contrast, size
variation, and placement of elements.
Typography
The right use of font caters significantly to the voice and
personality of the narrative. Different fonts, therefore, create different
aesthetic appeals in the design. A special focus is placed on the style and
size of the font to improve readability. The font that you choose should indeed
cater to the visual storyline.
Nostalgia
One of the main purposes of visual storytelling in graphic
design is to create an emotional bond with the audience. Crafting the right
images and design elements can trigger the right emotions, which eventually
positively impacts the brand's reach.
How does Creato Use Visual Storytelling in Their Graphic Designs?
Having worked with numerous brands over the years, Creato has
managed to craft compelling visual stories. They thoroughly fuse the elements
of visual storytelling with graphic designs to create a significant impact.
Here's how Creato has been crafting excellence:
Convey Complex Emotion
Your brand's emotional connection and messaging are extremely
important and should be properly conveyed to the audience. Socially conscious
brands in London have been leveraging the power of visual storytelling as it
helps to simplify even the most complex emotions. This focuses on building
diversity and sustainability that conveys the message in a memorable and simple
way.
Build Connections
Setting brand narratives isn't only about conveying information
and fostering emotional connections. The different visual elements that form a
story in graphic design eventually evoke a wide range of emotions, from
nostalgia to trust. Thus, brands using a unique combination of colours,
typography, and imagery help build a strong emotional presence and connect with
the audience.
Improve User Experience
User experience is also highly crucial for businesses, and
visual storytelling in graphic design can help to do that. Visually appealing
graphics improve usability, which helps improve customer experience across all
digital platforms. Visual storytelling through graphic design also helps build
information architecture while simplifying website navigation.
Irrespective of the digital platform, visual storytelling can attract customer
attention by creating positive impressions.
Increase Engagement
When a story is told visually, it is more impactful and
memorable than the words alone. Improving the graphics across the website can
boost its engagement as the customers will likely remember it for a long time.
Applying visual storytelling in graphic design across digital platforms is
better than words. After all, the human brain can process visuals 60,000 times
faster than text.
Reflect Brand Values
Visual storytelling through graphic design has helped reflect
brand values in a streamlined manner. Using various design elements like
illustrations, icons, and visual metaphors relating to the brand is a strong
tool to reflect brand values. This helps in improving visual identity while
building a loyal customer base.
Final Thoughts
The power of storytelling in graphic design goes beyond our
imagination. While you may not be able to contemplate an idea for your brand,
expert graphic designers can do that in no time. Their expertise and knowledge
about the market allow them to stay ahead in crafting the right information.
Partnering with experts like Creato ensures you're open to a
wide range of opportunities, especially in crafting visual stories for your
brand. If you want such a thoughtful impact on your brand, contact Creato.
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