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What is the Best OTT Platform For Your Business?


OTT or Over-the-top platforms, present a great opportunity to advertise your products globally. These platforms act as a medium for reaching out to your target audience with relevant content.

OTT are video streaming platform where you can advertise your products directly to your customers online. In a world where audiences interact more with videos, these OTT platforms are a boon to marketers.

The benefits of OTT advertising include targeted advertising, analytics, and the tools to include ads to increase user engagement.

OTT platforms' viewership has increased rapidly over the past few years and is still growing. The OTT market was estimated to be worth $121.61 billion globally in 2019 and is expected to grow to $1.039 trillion by 2027.

In the 21st century, digital world, OTT advertising is the best way to build your customer base, increase user engagement, convert leads and promote your brand.

But how to choose the best OTT platform for your business?

That is why today we are here with a list of the best OTT platforms that will accelerate your business growth. But first, let us understand the OTT platform and its models.

What Is An OTT Platform?

We all love to spend our weekends binge watching web series or movies on Netflix, Hulu, or Disney Hotstar. These are over-the-top-platforms where you can watch shows you like anytime from anywhere. You do not need any cable connection or TV service. All you need is a fast internet connection.

In simple words, any content that is streamed directly from the internet on a platform is referred to as over-the-top, or OTT.

The rapid growth of streaming viewers over the past few years has made OTT platforms some of the most fruitful advertising grounds available. According to a report, 80% of the video content today is being streamed over OTT platforms.

Best OTT Platforms In 2022

The best OTT platform for your business is the one that meets your needs. That is why it's important that you select the right one after analysing its pricing models and features.

Have a look at the top OTT platforms of 2022.

The Roku Channel

Roku started out as a CTV gadget that linked TVs to web streaming services. But it also launched The Roku Channel, its own OTT channel, in 2017. Roku became the most well-liked Advertising Video on Demand (AVOD) streaming service in the US after integrating its device with a platform.

On its platform, the Roku Channel provides a mixture of secondary and original video content. However, Quibi, a failed mobile-only OTT network, supplied the majority of its original material.

The Roku Channel's whole business strategy is AVOD (ad-based). The Roku gadget does, however, give users access to Netflix and other OTT services that offer ad-free subscriptions.

The Roku Channel had approximately 70 million subscribers at the beginning of 2021, an obvious increase from 23.8 million in 2018.

Roku's audience is comparatively evenly distributed, with a median viewing age of 39.8. However, only users in the United States, Canada, and the United Kingdom are currently able to access its material. 

In addition, 64% of Roku Channel viewers don't use any other AVOD services, making Roku Channel their exclusive source for streamed advertisements.


Hulu, one of the first OTT video streaming services, was introduced in 2008. It offers advertisers and companies a valuable advertising choice because of its millions of users and consistent development.

Hulu provides a variety of original, supplementary, and live video content. It is well known for airing current television shows, which are often released 1-2 days following their broadcast or cable premiere.

Hulu features a hybrid pricing structure with many subscription tiers. Pre-recorded content with commercials is included in the cheapest package ($5.99/month), while live and pre-recorded content with no ads is offered in the most expensive option ($70.99/month).

Hulu had 41.6 million customers as of 2021, with around 60% of those consuming programming via an ad-supported subscription.

Demographics of the audience: The majority of Hulu's viewers are white, suburban or rural, and low-income. In addition, Hulu is exclusively accessible in the United States and Japan.

Peacock TV

Peacock TV is a relatively new player on the OTT scene. Despite being new, it has quickly become a highly well-known provider of video streaming services. The NBC Universal-owned network offers advertisers rising viewership and ad-supported content in a promising way.

Peacock TV combines live video, secondary (or re-published), and original content in its programming. The majority of its supplemental content comes from Comcast and the NBC network.

Peacock currently has a hybrid pricing structure with three categories. Viewers can see a certain amount of content for free while experiencing advertisements on the first tier. Additionally, viewers have the choice to pay $4.99/month for premium programming with advertisements. Alternatively, users can pay $9.99 per month to access all of the platform's content without any ads.

Peacock TV has had 10 million paying customers since July 2021 and 54 million total viewers. But only 4% of users pay for the premium tier, which is ad-free.

Compared to most video streaming services, Peacock TV's viewers are more liberal and suburban. The audience is very evenly distributed in terms of age and income.


OTT platforms are the future with video content becoming more popular among the audience, It is the hotspot of users and brands looking to promote their products.

Every OTT platform has different content models and user demographics. That is why it's important to choose the right OTT platform for your business marketing.

Looking to employ effective content marketing in your business? Hire the best Content Marketing Agency that will help you in producing great content as well as marketing campaigns to increase your reach.

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