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Jobs-to-Be-Done vs. Personas: What's The Difference? Web-Design-and-Development

Jobs-to-Be-Done vs. Personas: What's The Difference?

James September 12, 2022

There is some disagreement over which of the two common approaches to user-centered design—user personas and Jobs-To-Be-Done—is the most effective. …

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How to use Jobs to Be Done Framework in B2B Marketing

How to use Jobs to Be Done Framework in B2B

James July 21, 2022

What is JTBD? In the Jobs-to-Be-Done framework either we can say the Jobs-to-Be-Done theory focuses on what motivates a buyer to purchase in the fi…

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